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In view of the above scenario and potential market segment MobiQuest would offer following services to its customers. mCommerce VAS (Transactional services)- mCommerce VAS allow the user to conduct a transaction using the mobile phone. These services are in a very nascent phase and are not really available to most users.
An example of these kinds of services is buying railway tickets or movie tickets through the mobile phone or transferring money from one’s bank account to third party account.
Currently transaction based services are in a very nascent stage in region and are constrained by both lack of awareness and suitable applications. Both practical and perceived value is low amongst users.
One of the main reasons driving low trials is discomfort with the idea of paying through the mobile. Users are skeptical regarding transactions on mobile, no stringent policies and measures are in place to instill a sense of security in the subscriber’s mind. This is acting as a roadblock in the aggressive focus and investment to increase the perceived security of mobile payments. Currently there is also a lack of innovative applications which can click with the subscribers.
We believe that these concerns would be addressed with a secure transactional environment and with convenience of day to day services through mobile. |
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